Why don't they? It seems that it must be a business or legal issue - something that is preventing them from offering a (general release) Android TV app. So they clearly could have a "real" Android TV app pretty readily. Their own device runs Android TV (though the app they run there likely has enough differences from one running on stock Android TV that it couldn't be used as is). There's clearly no technical limitation - they already support devices close enough that people can sideload to get the service running on Android TV devices. Now a different question is whether DirecTV Stream should be available on Android TV devices? That answer seems like a "yes". They could have just called it Google TV (or Google TV with Chromecast), but they didn't. Google, for their own marketing purposes, reused the Chromecast name for a different class of device (one that is a full streamer able to run apps and competing with Roku or FireTV, rather than just half of a streamer like the original Chromecast is). I don't really see anything deceptive there on AT&T/DirecTV's part.
It doesn't say they support Chromecast with Google TV (or any other Android TV device), though it does when treating them as Chromecast devices. The web page says they support Chromecast, which it does.
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